Hey there!

Here’s a look at why we built Retextion

Retextion is powered by savvy DTC industry vets, who have each been building subscription programs for over ten years. We’ve worked with over 300+ subscription-focused CPG brands that have generated hundreds of millions in subscription revenue alone.

During that journey, we noticed all the missed opportunities and the gaps in the current “providers.” We listened to our clients’ problems, and we learned. Our product is shaped by lifelong marketers who specialize in acquisition and retention, not developers—and it shows.

We’ve worked together in a variety of roles—in-house, agency-side, and as co-founders over the last 6 years-and we’re so excited to bundle all our expertise into Retextion.

Founding Team

Gina Perrelli

CO-FOUNDER, CEO

Gina previously helped co-found Lunar Solar Group, a high-growth full-service digital agency specializing in DTC. She was the director of all things retention, managing millions of dollars in revenue a month while overseeing 80 clients. Last year on a late night, while ordering pizza to the office, she had an epiphany—what if there was a subscription provider that bridged the gaps and let you do more? From there, Retextion was born.


Passionate about Customer Journeys Bourbon Snowboarding

Pierson Krass

CO-FOUNDER, COO

Pierson is the founder and CEO of Lunar Solar Group. He’s spent the last 15+ years building brands and digital marketing programs, with extensive expertise in DTC. Pierson has overseen the deployment of over $500m in advertising across every channel and platform available. In 2019, he was recognized on Forbes 30 Under 30 list for his exceptional work in the Food & Beverage space.


Passionate about DTC Cooking Skiing

Taylor Cawiezell

CO-FOUNDER, CTO

Taylor has been developing internal and external programmatic solutions for companies for the last nine years. He started doing freelance graphic design at the age of seventeen and found a passion for programming after receiving his bachelor’s degree in Web Engineering. At Retextion, Taylor directs the development process, aspiring to bring the most efficient, scalable, and creative ideas to the table.


Passionate about Programming Skating Playing Music

Mujtaba Habib

VP of Engineering

Mujtaba has 20 years of experience scaling and working with engineering teams worldwide in the IT industry. In his last job, he led the engineering teams (250+ people) for one of the largest healthcare companies in the world. Mujtaba focuses on the technical excellence part of the operation and is passionate about improving the platform's delivery, stability, and security.


Passionate about Engineering Traveling Playing Music