MOMOFUKU - New Subscription Program

Beautiful Branded Subscription Emails in Just Clicks

Putting their brand’s best foot forward with a drag and drop email editor.

Momofuku is a household name with restaurants across North America as well as a line of restaurant-grade products for home cooks. Dubbed by Bon Appétit as the “most important restaurant in America,” it’s played a massive role in the rise of Asian American cuisine in contemporary culture. Momofuku prides itself on its elevated branding that lets the quality of its ingredients shine through – which makes it all the more important that every single customer communication touchpoint is true to their brand guidelines and values. 

Momofuku launched their home cooks subscription program with Retextion, shipping restaurant-grade noodles, sauces, seasonings, and more to loyal cooks across the United States. To help their subscribers get the most out of the experience, Momofuku used Retextion’s drag-and-drop email builder to craft beautiful customized emails using their own branding – combining their imagery with drag-and-drop content blocks.

From order activation to charge failed to order cancellation, every touchpoint that a subscriber receives is equipped with Momofuku’s stellar branding. Retextion’s editor is best in class, allowing you to drag and drop content including images, text, and buttons, while making it easy to alter anything about the look and feel of the emails within the editor itself. No code is necessary, unlike other competitors in the space. Rivaling the comprehensiveness and ease of full-fledged ESPs, it’ll ensure every touchpoint your subscribers see embodies your brand through and through, while optimizing for the desired action.