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  • Product
  • Why Stay Ai
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  • Learn

Product

Stay Ai

Your subscription swiss army knife.

Now with RetentionEngine™

Feature Sets

Subscription Basics Customer Portal & Comms ExperienceEngine™ RetentionEngine™ Analytics & Optimization

Industries

Food & Beverage Beauty & Personal Care Health & Wellness Pet & Home

Integrations

Technology Partners
Get Started

Why Stay Ai

Compare

Innovative revenue driving feature sets you can't find anywhere else.

See How We Stack Up

Case Studies

See All

Case Studies

Browse all of our case studies

Revenue

OLIPOP

Grow subscription revenue by 35%

A/B Testing

Obvi

Increase conversion rate by 85%

Growth

Lifeboost

Grow add-on revenue 120%+

Wall of love

Check the reviews
Get Started

Learn

Resources

Blog Case Studies

Partners

Become A Partner Agency Partners Technology Partners

Company

About Team Careers Contact

Wall Of Love

Check the reviews
Get Started
KOIA - Migrated off Recharge

Engaging subscribers and fighting churn with a robust Klaviyo Integration

bhupendra@york.ie

A bank of comprehensive subscription triggers and properties in Klaviyo allows Koia to communicate with subscribers after any and every action.

Koia is a plant-based drink company that’s revolutionizing how we get our protein. With plant-protein shakes available in craveable flavors like vanilla bean, chocolate banana, and cinnamon horchata, it’s love at first sip. With a product that most customers are consuming daily, their subscription program is a vital part of their business and growth strategy. 

Koia’s using Stay Ai’s robust Klaviyo integration as a key driver of 1) subscription growth and 2) reduction of churn. Stay Ai seamlessly equipped their account with triggers for any possible subscriber action – a trigger bank more robust than any in the subscription provider space. It includes:

Subscription Started | Subscription Canceled | Subscription Paused

Subscription Skipped | Subscription Purchased  | Order Upcoming  | Billing Attempt Failed 

Equipped with these actions, Koia began rolling out flows that fire whenever a user takes one of the actions above. For example, a subscription cancellation results in a winback email firing shortly after, pushing some more RTBs and an additional discount offer down the line to get these churners to reactivate their subscription (or a different one). They can also use dynamic subscription properties to cross-sell post cancellation with “Want to try a new flavor?” messaging.

If a user pauses their subscription for more than a predetermined number of months, Koia can send them an email giving them a friendly bump to resume receiving their protein packed goodness. For failed credit card charges, which are one of the most common subscription provider pain points, they can follow up with users, reminding them to update their payment info in order to resume their subscription. They can supplement this email with their subscription RTBs, reminding people what they’re missing out on by staying paused. They’re also able to see subscription first time order revenue attributed differently than refill revenue so they know how much of their Klaviyo revenue is real revenue rather than just ongoing subscription revenue refilling. 

In all the above ways and more, Stay Ai works seamlessly with Koia’s Klaviyo to ensure they’re maximizing subscription retention and communicating with users the right way. 

Stay Ai

Scale subscriptions to the next level

Gain subscribers, reduce churn, and boost LTV.
It all starts with Stay Ai. Reach out to us at getstarted@stay.ai to get going.

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