A PUP ABOVE - Migrated off Smartrr

Letting Branding Shine Through with Stunning Subscription Emails

A Pup Above used the drag-and-drop email editor to create on-brand subscription emails.

A Pup Above’s dog food is a dog’s (and dog owner’s) dream come true, with their inventive flavors and all-natural offerings.

Two key components of their brand that help them stand out amongst the pack are their bold color scheme and stunning dog imagery. Keeping branding consistent across all touchpoints and channels is key so A Pup Above knew they wanted to let this branding shine through in their subscription emails – such as upcoming order, payment failed, subscription activation, and others. Whereas many stores leave these emails as heavily transactional looking, non-branded, and non-optimized due to the difficulty of customizing them with other subscription providers, Retextion’s drag-and drop editor allowed APA to build beautiful looking optimized emails that maintained both their TOV and their branding in minutes. The email editor’s capabilities rival that of a full-fledged ESP, with no coding necessary. If changes are ever needed to an email, it takes just seconds to swap copy or imagery rather than a full overhaul and code export.

Anytime a customer receives a subscription email, APA can rest assured that its brand is being fully reflected.